Direct Marketing Copywriter and Creative Director
John started his career as a writer for Brann Direct Marketing in
Cirencester. He worked there as a Creative Group Head in the early
eighties, with clients ranging from agrochemicals to financial services.
He became Creative Director of Chapter One Direct (which at that
time was the leading agency specialising in charity direct marketing) in
1986. Clients included the British Red Cross, UNICEF, Scope (then the
Spastics Society), Shelter, Greenpeace, WWF, RSPCA and the Royal Star &
During John's period at Chapter One Direct, the agency won over 30
major UK and international awards for its work.
John returned to Brann in 1993 as a consultant in its Fundraising
Unit. Clients included the Multiple Sclerosis Society, Barnardo's, RSPCA,
RNIB and Christian Aid.
He started the 'Thinking Business' in 1995 as an independent
consultancy providing mainly creative work but also some consultancy for a
range of commercial not-for-profit clients. Over the years, clients have
included Friends of the Earth, Greenpeace, CPRE, RNID, Save the Children
and The Salvation Army.
What does he do - and why?
John's objective is to deliver direct marketing of an agency
standard or better. To achieve this, John works with independent art
directors and finished artists with long and varied experience in the
direct marketing agency world.
Typically, work is taken through from concept and design to copy and
then to artwork. However, copy/design only can be provided for
organisations that have their own artwork studio, and copy only for
organisations that have their own in-house design facility.
Costs will generally be quoted on a 'per project' basis. John
believes this is fairer to both client and creative team than quoting on a
day rate, which may reward time-wasting and penalise professionalism and
efficiency. Fees tend to be reasonable because John and his associates
share a culture of 'getting it right first time'. For example, copy rarely
needs to go beyond two or three drafts.
For further information:
email John Rawson at
phone him on 01242 570043 (mobile 07802761443)
or write to him at 28 Cambray Court, Cheltenham GL50 1JX.